Вариант 4 I.Повторите грамматические темы: •Времена группы «Continuous». •Неопределенные местоимения; •Степени сравнения прилагательных и наречий. •Причастие #163; причастие II. •Времена группы «Perfect». II.Переведите следующие слова без словаря: 1)airport; 2) sensory; 3) commercial; 4) to visit; 5) machine; 6) ef¬fect; 7) lemon; 8) company; 9) chocolate; 10) to manipulate; 11) orange; 12) idea. III.Прочтите текст. If You Can Smell It, You Can Sell It... Travellers arriving at Heathrow airport this year have been met by the smell of freshly-cut grass, pumped from a machine which blows warm, scented air into the environment. It can scent the area of an aver¬age high street shop with the smell of chocolate, freshly-cut grass, or sea breezes. Heathrowacute;s move into «sensory» marketing is the latest in a long line of attempts by businesses to use sensory psychology — the scientific study of the effects of the senses on our behaviour to help sell products. Marketing people call this «atmospherics» — using sounds or smells to manipulate consumer behaviour. Research into customer satisfaction with certain scented products has clearly shown that smell does have a commercial effect, though of course it must be an appropriate smell. In a survey, customers considered a lemon-scented detergent more effective than another scented with co¬conut despite the fact that the detergent used in both was identical. On the other hand, a coconut-scented suntan lotion was rated more effective than a lemon-scented one. A research group from Washington University re¬ported that the smell of mint and orange sprayed in a store resulted in customers rating the store as more modem and more pleasant for shop¬ping than other stores without the smell. Customers also rated the goods on sale as better, and expressed a stronger intention to visit the store again in the future. Some businesses are very wary of what is still regarded as an unusual marketing tool. A survey of 200 British companies reported that 40 % of employers liked the idea of using smells, but 29 % were opposed to it. However the idea continues to attract considerable commercial and public interest. A Welsh furniture company has recently launched a line of scented sofas. IV.Дайте русские эквиваленты: 1) freshly-cut grass; 2) commercial effect; 3) sea breezes; 4) smell of mint and orange; 5) sensory psychology; 6) goods on sale; 7) mar¬keting people; 8) a stronger intention; 9) customer satisfaction; 10) unusual marketing tool. V.Найдите в тексте и выпишите английские эквиваленты: 1)теплый благоухающий воздух; 2)последняя в долгой цепи попыток; 3)воздействие запахов на наше поведение; 4)манипулировать поведением покупателя; 5)это должен быть соответствующий запах; 6)в исследовании; 7)моющее средство с запахом лимона; 8)лосьон для загара; 9)очень осторожны; 10)запустила новую линию благоухающих диванов. VI.Напишите следующие предложения с неопределенными ме-стоимениями в вопросительной и отрицательной форме: 1.The machine can scent the area with some smell. 2.Some businesses are very wary of this unusual marketing tool. 3.Every smell has a commercial effect. 4.29 % of employers were opposed to any smell. VII.Выпишите изacute;текста и переведите предложения со степе-нями сравнения прилагательных и наречий, подчеркните их. VIII.Выпишите из текста и переведите предложения с прича-стием I и причастием II в роли определения. Причастия подчерк¬ните. IX.Переведите предложения, в которых причастие I и причастие II выступают в роли определения: 1.Having arrived at Heathrow airport you can feel the smell of freshly-cut grass. 2.The smell was pumped from an «aroma-box». 3.Customers prefer scented products. 4.The smell of orange sprayed in a shop helps sell products. 5.Smell is an unusual marketing tool. 6.Scented furniture is now available. 7.The smell of fried potatoes is coming from the kitchen.
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X.Напишите причастие I и 11 от следующих глаголов и пере¬ведите их: 1) to arrive; 2) to study; 3) to use; 4) to pump; 5) to show; 6) to spray. XI.Переделайте предложения из Continuous Tense в Perfect Tense. 1.The travellers are arriving at Heathrow airport. 2.Some businesses are using sensory psychology to help sell prod¬ucts. 3.They are spraying the smell of mint and orange. 4.Writers and poets are describing the effect of smell on our emo¬tions. 5.A Welsh furniture company is launching a line of scented sofas. 6.The smell of chocolate is making customers relax. 7.The smell is making people spend more money. XII.Письменно переведите текст. XIII.Ответьте на вопросы по тексту: 1.Which smell were the travellers met at Heathrow airport by? 2.What is «sensory» marketing? 3.Does smell really have a commercial effect? 4.How many British companies liked the idea of using smells? 5.What line has a Welsh furniture company recently launched?
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